Meet the Only Customer Enablement Software That Does It All - Customer Education, Success, and Support

Customer enablement is the process of equipping customers with resources, tools, and knowledge to effectively use products or services and solve issues independently. It matters because it enhances customer satisfaction, reduces support costs, and fosters loyalty by empowering customers to achieve their goals efficiently. Remember, enabled customers are happy customers.

A Customer Enablement Specialist is responsible for helping customers get maximum value from your product through effective and scalable training, education, and support resources.

Core responsibilities of a customer enablement specialist include:

1. Analyzes onboarding and adoption roadblocks

2. Creates self-service resources (knowledge base, video tutorials)

3. Creates scalable onboarding, adoption, and training programs

4. Maintains and updates enablement content as products evolve

5. Works closely with Product, CS, and Support teams to identify enablement gaps

Customer enablement specialists are likely to impact the following business metrics:

1. Reduced Time-to-Value (TTV)

2. Decreased support ticket volume

3. Improved product adoption rates

4. Higher customer satisfaction scores (CSAT/NPS)

5. Increased customer retention rates

The difference is very straightforward:
Sales enablement is how a company ensures its sales team has the necessary resources and knowledge to sell products effectively.

Customer enablement is how a company ensures its customers have everything they need —resources, knowledge, tools, and support to use the purchased product to its maximum potential.

Customer success enablement ensures that a company’s customer success team has the tools, training, and resources needed to effectively support customers. Think of it as training the trainers.

While customer enablement focuses on empowering customers, customer success enablement centers on equipping the customer success team. The goal is to enable your customer success team to deliver consistent value and foster long-term relationships with customers.